Social Media Specialist

About This Role

As our Social Media Specialist, you'll manage and grow SkillBuddy's presence across Instagram, TikTok, Facebook, and LinkedIn. You'll create, schedule, and analyse content that resonates with both customers looking for help and skilled professionals wanting to earn more.

What You'll Do

• Create and schedule organic content across all major social platforms
• Produce short-form video content for TikTok and Instagram Reels
• Respond to comments and DMs to build community engagement
• Track social KPIs and provide weekly performance reports
• Collaborate with the Brand Designer on campaign visuals
• Identify trends and translate them into relevant SkillBuddy content

Requirements

• 1-2 years managing social media for a brand (not just personal)
• Strong copywriting skills in English (Estonian/Latvian a bonus)
• Comfortable creating short-form video content independently
• Familiarity with scheduling tools (Buffer, Sprout Social)
• Understanding of social analytics and what metrics matter

Nice to Have

• Experience with influencer outreach and UGC campaigns
• Basic photo and video editing skills
• Familiarity with LinkedIn B2B content strategy

What We Offer

• Remote-first, flexible working culture
• Competitive salary with performance bonuses
• Comprehensive health & dental insurance
• €1,500/year personal learning & development budget
• 28 days paid holiday + public holidays
• Stock option plan for senior roles
• Home office setup allowance (€500)
• Team retreats twice a year across the Baltics

Skills Required