MarketingFull-time
Digital Marketing Manager
MarketingTallinn, EstoniaFull-time · Senior
Posted 15 days ago
Monthly Salary
€2,000 – €3,500
About This Role
We're looking for a data-driven Digital Marketing Manager to lead our growth channels. You'll own the full-funnel marketing strategy from SEO and paid search to email campaigns and affiliate partnerships — with a clear mandate to grow our user base across the Baltics.
What You'll Do
- Own and optimise performance marketing channels (Google, Meta, TikTok)
- Lead SEO strategy: technical audits, content planning, link building
- Plan and execute email marketing campaigns with A/B testing
- Analyse campaign performance and report to leadership weekly
- Manage marketing budget allocation and optimise CAC and ROAS
- Identify and test new growth channels proactively
Requirements
- 5+ years of digital marketing experience
- Hands-on experience with Google Ads, Meta Ads, and analytics
- Proven SEO expertise (technical and content)
- Strong analytical mindset with proficiency in Google Analytics / GA4
- Experience managing significant advertising budgets (€10k+/month)
Nice to Have
- Experience marketing a marketplace or platform product
- Knowledge of Baltic markets (Estonian, Latvian, Lithuanian)
- Google Ads or HubSpot certification
What We Offer
- Remote-first, flexible working culture
- Competitive salary with performance bonuses
- Comprehensive health & dental insurance
- €1,500/year personal learning & development budget
- 28 days paid holiday + public holidays
- Stock option plan for senior roles
- Home office setup allowance (€500)
- Team retreats twice a year across the Baltics
Skills Required
SEOSEMGoogle AnalyticsMeta AdsEmail Marketing